Shaving products maker Gillette to launch Braun in India

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Gillette India Ltd., a fast growing consumer goods company, has launched marketing and sales of its own grooming Braun brand in India.

The addition of Braun adds a range of men’s and women’s grooming products such as electric shavers, trimmers, epilators, intense pulsed light hair removal devices and hair care devices to the company’s existing portfolio of brands. company such as Gillette, Oral B, King C Gillette in India, he said in a statement.

Braun, a subsidiary of Procter and Gamble was founded in Germany in 1921; he sells electric grooming devices. Braun was previously imported into India through a distributor. The brand will now be sold and marketed in India through a P&G India entity; marketing will be more localized for the Indian market.

READ MORE: Gillette India Q2 Results: Profits down 14% to Rs 71 cr

Braun products will be available at e-commerce platforms. Demand for grooming products in the country has increased as mobility restrictions have pushed consumers to change their home grooming routine. Businesses expect this trend to continue even as trade shows open.

Madhusudan Gopalan, MD, Gillette India said, “The latest addition from Braun, which is known worldwide for its incredible precision, good design and innovative technology, will allow us to better serve Indian consumers with devices that help create a perfect look. . With a strong portfolio including blades and razors, electric trimmers and stylers, beard care products and hair removal devices, our company is well positioned to meet the needs of every Indian consumer. »

Recently, the company launched its global King C Gillette range in India, which includes precision tools and quality grooming products for men. In the financial year 2020-2021, Gillette India reported revenue of Rs 2,009.42 crore.

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